French asparagus and strawberries top the bill!
28 March 2024
Easter weekend is just around the corner, and that’s often the time when asparagus and strawberries make their way onto our plates! They’re a staple in most French households!
Why are they such a hit with consumers? Asparagus and strawberries are the antechamber to the summer season and mark the end of winter. On the market stalls, they are eagerly awaited and mark a real change of season. On the plates, they are a symbol of elegance and refinement, and a real pleasure to eat, bursting with sunshine. Quite simply, it’s time to indulge!
Asparagus and strawberries are noble, fragile and ephemeral products. For the retailer, it’s a real challenge to respond favourably to consumers’ particularly high expectations of these products. They need to be able to rely on their wholesalers, and to have complete confidence in them.
As you can see, we wholesalers (and shippers) have no right to disappoint retailers. Over a short period of time, we have to achieve excellence. Our teams have a real talent for sourcing products from producers, all of whom use virtuous, responsible, HVE or PBI (Production Biologique Intégrée) growing methods.
This is a key period: French asparagus and strawberries are 2 showcases of our spring/summer business that give our customers a strong indication of our ability to surprise them with much more than just these 2 products. If they look good, taste good and are available in sufficient quantities, our customers will keep coming back. They will be confident in our ability to satisfy them with all the other products of the season, which are less complex to work with.
To whet your appetite, we’d like to tell you a little more about our 2 stars of the moment:
The strawberry: you have to grab it at the right moment, it doesn’t last long. They have to be beautiful, colourful, shiny, appetising and tasty. Our producers are located in the Gers, Gard and Vaucluse regions, so we can offer a wide range of products to meet specific requirements. The gariguette, a more upmarket variety, has a sweet, tangy taste and a melt-in-the-mouth texture. The round strawberry, which is aimed at a wider audience, we offer in different varieties: magnum, clery and marvella, in different packaging. Each has its own specific taste and texture. We are proud to be the exclusive distributor of marvella in the Hauts de France region.
Our asparagus comes from the Landes, the Haut Médoc and the Tauriac valley. White asparagus makes up 80% of our range, as well as green and purple. We segment our range by colour and size, and offer them whole or in tips. There’s something to suit every taste.
Happy Easter weekend and above all…enjoy! 😉
